MrBeast Buys Gen Z Finance App Step in Push to Teach Financial Literacy at Scale
Jimmy Donaldson, better known as MrBeast, has expanded his fast-growing business empire into financial services with the acquisition of Step, a Gen Z-focused banking and financial education platform. The deal was announced by Donaldson on social media, positioning the world’s most-followed YouTuber as a new entrant into youth finance. Step offers debit and credit cards,
